Direct selling company prepares to accelerate Canadian and US growth
Hamilton, ON: Steeped Tea Inc, a North American direct-to-consumer company, one of CBC Dragons’ Den’s best success stories, and five-time Profit 500 fastest growing company announced today the appointment of a new President, Melanie Hayden Sparks. The news for the distributor and marketer of the hottest trend in premium loose-leaf tea, tea accessories, and pop up shops comes following a series of strategic expansion plans the company has implemented over the last few months to shift the company and accelerate their growth.
Sparks’ appointment as President marks a strategic move by Steeped Tea Founders, Tonia and Hatem Jahshan, and executive team to engage a visionary leader with a wealth of business knowledge and acumen to take the company to the next level. A born and raised Calgarian with over 30 years of direct selling experience, Sparks has a track record for producing impressive results and brings a wealth of leadership experience. Her background includes appointments as President of Partylite Canada, International VP of Sales and Marketing at Watkins Incorporated and several leadership roles with US and Canadian companies.
“Steeped Tea has accomplished so much in such a short time and we are thrilled Melanie will lead our continued growth well into the future.” said Hatem Jahshan, co-founder and CEO.
“Her vast experience building high-performing teams and engaging Independent Consultants is what we need to continue the momentum in Canada and ignite our US expansion,” said Tonia Jahshan, Founder and Chair of the Board.
Dragons’ Den Partner and co-owner of Boston Pizza, Jim Treliving, says: “Melanie has an impressive track record and reinforces our commitment to being a leader in the Direct Selling industry. These are exciting times for Steeped Tea.”
“Her combination of passion, energy and infectious enthusiasm impresses me most. We are very lucky to have her join our team,” says David Chilton, Dragons’ Den Partner and author of The Wealthy Barber.
Visit www.steepedtea.com for more information and to find an Independent Consultant in your area.
About Steeped Tea Inc
Steeped Tea Inc is the leading North American Direct Seller of loose leaf tea. The company blends, manufactures and sells loose leaf tea, baking mixes and accessories. Following a party plan model, it provides Independent Steeped Tea Consultants the opportunity to start their own business and generate an income by selling Steeped Tea products directly to consumers via home pop up tea shops and tea parties. The Direct Sales industry prides itself for providing everyone with a unique opportunity to engage and connect with others, make an extra income selling quality products, and enjoy the benefits of running their own business.
Steeped Tea takes the risks associated with starting a successful business. Consultants do not have to carry stock, rent a location, design marketing campaigns, or employ anyone. Consultants have access to a wide range of marketing materials designed by a professional creative team, weekly training calls, a comprehensive catalogue, their very own online tea stores with shopping carts, customer newsletters, and a complete back-office system that includes event management software to help hostesses invite guests, track their party attendance and sales.
Steeped Tea’s motto, “It’s who you share it with”, embraces the lasting connection people can make while enjoying a cup of tea.
Steeped Tea is a proud member of the Direct Seller’s Association in Canada and the US and adheres to a strict code of ethics and standards to ensure consumer safety and protection. Steeped Tea was ranked 5 consecutive years in the top 20 of fastest growing companies in Canada by Profit 500 magazine.
Steeped Tea Inc
905-574-0132 ext. 130